Jo began Beading and making her own jewellery in 2006 when she became annoyed by the prices charged on the high street. Family and friends loved her creations and as her experience and confidence grew, they persuaded her to sell some of them to fund her new beading 'addiction'.
Jo joined the Beads Direct team in 2007. She is the warehouse manager, so on a daily basis Jo ensures all the day’s orders leave the building, prioritises the warehouse workload,and makes sure everybody’s smiling.
Jo’s favourite stone is smoky quartz because it can range from almost grey to rich deep brown and looks great with most other stones. Her favourite colour is currently fuchsia pink.
When asked what her favourite thing about working for Beads Direct is, Jo said: "Obviously the beads! But also the people. We have a great team. It’s a fun place to work, with lots of laughter."
When she’s not beading, Jo also enjoys reading… and has a love for SHOES!