This Privacy Policy sets out the data processing practices carried out through the use of the Internet and any other electronic communications networks by Beads Direct. If you have any requests concerning your personal information or any queries with regard to these practices please contact us at service@beadsdirect.co.uk.  Please note that all data thus captured will be used and held in accordance with the requirements of the Data Protection Act 1998.

Information collected

We collect information from visitors to this website via the following:
Through the use of online forms;
Through email hyperlinks;
We also collect information about the transactions you undertake through this site.
We collect additional information automatically about your visit to our website. Please see our cookies policy for more details.

Use of personal information

We process personal information collected via this website for the purposes of:
Providing and personalising our services;
Dealing with your enquiries and requests;
Providing you with information about our products and services;
Administering orders and accounts relating to our suppliers or customers;
Maintaining information as a reference tool or general resource;
Carrying out market research campaigns;

We will send you information according to the preferences you submitted via our data capture form.  If you would like to change these preferences at any point, please email us at service@beadsdirect.co.uk or call us on 01509 218028. Alternatively you can also write to us at 10 Duke Street, Loughborough, Leicestershire, LE11 1ED.


Please note that your information may be used to send you details of those products or services that we offer that we have identified as likely to be of interest to you. If you indicated any preferences when providing us with your data, we will use these to determine what information we provide you with.

If at any point you would like to opt-out of receiving communications from us, or would like to change the channels (such as email or post) that we use to contact you, please contact us at service@beadsdirect.co.uk. Alternatively you may wish to write to us at 10 Duke Street, Loughborough, Leicestershire, LE11 1ED.

From time to time we would like to be able to pass your information (name and address) to carefully selected third parties that offer products or services that we have identified as likely to be of interest to you. By entering into an agreement with us when you placed an order, entered a competition or prize draw run by us or on our behalf, or joined our membership, you have consented to this use of your data. You may ask us at any point not to share your information with third parties for this purpose, by contacting us at service@beadsdirect.co.uk or 10 Duke Street, Loughborough, Leicestershire, LE11 1ED.

We will not share your email address.


We will only disclose data to:
Other companies within our Group of companies;
Business partners;
Suppliers we engage to process data on our behalf;
Government bodies and law enforcement agencies;
Successors in title to our business.

Other websites

Our website may contain links to other websites that are outside our control and are not covered by this Privacy Policy.  If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours.

Subject access requests

You have the right to see what personal data we hold about you.  To obtain a copy of the personal information we hold about you, please write to us at service@beadsdirect.co.uk or 10 Duke Street, Loughborough, Leicestershire, LE11 1ED. Please note that we reserve the right to charge a fee of up to £10 for any such request.

Internet-based transfers

Given that the Internet is a global environment, using it to collect and process personal data necessarily involves the transmission of data on an international basis.  This means that data you pass to us may be processed outside the European Economic Area, although the data will always be held securely and in line with the requirements of UK data protection legislation.  By communicating electronically with us, you acknowledge and agree to our processing of personal data in this way.

Use of cookies

A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information from the browser.  Find out more about cookies on  http://www.allaboutcookies.org/

We use cookies to identify you when you visit this website and to keep track of your browsing patterns and build up a demographic profile. For more information, please see our cookie policy.


Please note that this privacy policy is subject to change from time to time.  It was last reviewed in February 2013.