Meet the Team | Beads Direct


Here at Beads Direct HQ, we have a dedicated team who are passionate about beading and providing the best service. Each department within BD work closely together to bring you the latest trends, newest products and fantastic, inspirational tutorials. From processing your orders to answering your jewellery making questions, we go above and beyond to help meet the needs of our customers. Read a bit more about our creative team below!



Vicki is in charge of the team here at Beads Direct, she ensures everything is running smoothly and we are all staying on track. She supports all the teams in the day to day tasks and after starting here in 2010 she knows all there is to know about Beads Direct. Vicki also gets the lucky job of sourcing all our wonderful products for you and sometimes even makes some lovely designs with her favourite purchases. Oh and she also enjoys a nice cup of tea!



If you’ve ever called Beads Direct you've probably had a chat with Leah. She’s our Customer Service Manager and is always there to answer your calls and help with your beading inquiries! Leah really got into jewellery making when the shamballa fashion bracelet became popular in 2011.

Olivia is our newest member to the Beads Direct team, she is our Customer Service Advisor and is always happy to help with any customer queries. She is new to jewellery making and is currently learning all the new techniques! Olivia owns 3 horses at home and in her spare time enjoys horse riding and spending time with family and friends.



The BD marketing team are the first to let you know about the latest beady ranges, the brand new designs being created and all the best offers for you to take advantage of.

Katie is responsible for creating your Shine and Shine Online magazines, filming the weekly Take a Make Break videos and photographing the new products for the website. She loves painting and has a lovely black Labrador named Smudge.

Kara designs your email campaigns, takes care of the BD blog. She loves experimenting with different beading techniques in her jewellery and is always keeping up with new trends in fashion.



Laura orders and sets up all the new products ready to be sold on the website. She makes lots of designs using the latest beads, the new Swarovski Innovations and lots of other crafty materials so that we can show you the best ways to use them!

Lynn is our accountant who can always be heard tap, tap, tapping away on her calculator as she organises the business’ figures. You can always count on Lynn to come up with a funny story that gets the office in a giggle!



The Beads Direct warehouse is a bustling place where all your order comes together! 

Kev is always on standby at the warehouse unloading bay, ready to unbox all the new beady deliveries that arrive from around the world. Meanwhile, Jo the Warehouse Manager makes sure everything is running smoothly in her department and that Mick isn’t clowning around with the bubble wrap again!



Pickers including Zoe and Mike will be scurrying down the aisles of the warehouse choosing all your lovely beads. At the packing station, you’ll find Mick and Sandy carefully wrapping your beads in bubble wrap and pretty tissue paper, ready for it’s safe journey to your door.

When designing a new kit for Beads Direct or Create & Craft TV, Beata is the one who makes sure all the stock is together in one place! She also helps Jo inside the warehouse office, making sure all the orders are ready to be picked. If you see Monika, she’ll either be preparing all the special and international deliveries or be gazing at the pretty new beads as she packs them down ready for you to buy!


Connect with us on Facebook, Instagram and Twitter to get the latest news from Beads Direct!