Principles of Displaying Your Jewellery

by Claire Humpherson

When I visited the IJL last month I noticed something interesting… the top designers didn’t always spend a fortune on display. And it was often the most creative displays that stood out. I want to tell you about the principles of displaying jewellery to sell, and how you can do that on a budget.

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How to Have a Successful Jewellery Show

by Rena Klingenberg

Three important elements of successful jewellery shows are: finding a good show to participate in; getting fully prepared to set up and show your jewellery there; and getting customers to come to your stall.

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Stocking Your Jewellery With an Online Shop

by Rachael Lamb

Hi, I’m Rachael and I’m the owner of indie boutique Hannah Zakari (www.hannahzakari.co.uk). I started the website in 2004 as a designer/maker selling my own line of jewellery and in 2005 started to introduce work from other designers. Since then I’ve stocked nearly 150 indie designers and artists from all over the world and am passionate about finding beautiful, interesting and unusual products.

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How To Use Google Analytics

by Claire Humpherson

If you have a website for your jewellery business, I would strongly recommend using Google Analytics if you’re not already. It is free to set up and use, and it will help you to understand how your customers are reacting to your website.

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Get Your Jewellery Website Found With Search Marketing

As I mentioned in my earlier post, there are two types of search marketing. I will now look at these in more depth to show you how you can use these to get traffic to your jewellery website or blog.

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How To Increase Your Website Sales

by Claire Humpherson

As well as designing jewellery and helping to inspire you, I work closely with our web developers at Beads Direct to make sure you get the best website experience possible. I am also Google Analytics Accredited (GAIQ), so I guess I’m a bit of a web geek really! I hope I can pass on a bit of this geeky knowledge to help you increase your online sales

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Should You Set up a Jewellery Website – or a Blog?

by Rena Klingenberg

One of the main things people want when they buy handmade items is a connection with the artist.

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Launching and Maintaining a Successful Facebook Page

by Hilary Pullen

Social media accounts may be free but your time is not, it’s a valuable commodity. In this post I concentrate on launching and maintaining a successful facebook fan page.

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Photographing Jewellery to Sell

by Basia Rempelt

So, you’ve got your jewellery made, looking fabulous and shouting “sell me, sell me”. It would be good to have a nice image of it too!

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How to Arrive at the Perfect Price

by Natalia Colman

Natalia has had a passion for jewellery all her life and I uses it extensively in her fashion styling work. She has a vast, personal collection of jewellery and first started making jewellery using crystals and polymer clay when she was 17 years old. Natalia’s area of expertise is metal clay, she teaches jewellery making using Art clay Silver and Art Clay Copper and is a certified Art Clay Instructor. Natalia’s articles and designs have appeared in many jewellery making magazines and she is Guest Designer on a Jewellery TV channel. Natalia has released two best selling DVDs about silver clay jewellery making; ‘Silver Clay Made Simple’ and ‘Further Adventures in Silver Clay’. Natalia’s website is www.silverclaycreations.co.uk

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