Tips For Jewellery Party Success

by Jeanne Lyons

I have had my own jewelry business, Lyons Den Designs, for a little over a year. I think I had a pretty typical beginning. The idea was sparked by two stones I fell in love with while visiting my sister in Colorado. In prior years I had bought gemstone jewelry from the area. But 2 years ago I fell in love with two stones that I decided I’d try to make into pendants. Upon my retirement six months later from teaching 1st grade for 33 years, I had a one-on-one 1 hour class on wire wrapping. I spent about 6 months learning more about craft from DVD instructions, various on-line classes and bead store classes followed by lots of practice. I found I loved choosing stones and creating jewelry. My friends and relatives were impressed with my finished pieces that I gave them as gifts. They also kept telling me that I should sell it. So… I decided to try making jewelry as a retirement hobby to make a little extra money and put my creative bent, love of stones and making jewelry to a practical use.

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Principles of Displaying Your Jewellery

by Claire Humpherson

When I visited the IJL last month I noticed something interesting… the top designers didn’t always spend a fortune on display. And it was often the most creative displays that stood out. I want to tell you about the principles of displaying jewellery to sell, and how you can do that on a budget.

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How to Have a Successful Jewellery Show

by Rena Klingenberg

Three important elements of successful jewellery shows are: finding a good show to participate in; getting fully prepared to set up and show your jewellery there; and getting customers to come to your stall.

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Stocking Your Jewellery With an Online Shop

by Rachael Lamb

Hi, I’m Rachael and I’m the owner of indie boutique Hannah Zakari (www.hannahzakari.co.uk). I started the website in 2004 as a designer/maker selling my own line of jewellery and in 2005 started to introduce work from other designers. Since then I’ve stocked nearly 150 indie designers and artists from all over the world and am passionate about finding beautiful, interesting and unusual products.

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How To Use Google Analytics

by Claire Humpherson

If you have a website for your jewellery business, I would strongly recommend using Google Analytics if you’re not already. It is free to set up and use, and it will help you to understand how your customers are reacting to your website.

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Email Marketing for your Jewellery Business

by Stacy Hunt

It works! And it works well!

If you have an ecommerce website, email marketing could be the perfect tool to help drive direct sales, help build relationships, loyalty and trust. It can also support sales through other channels such as social media.

 It doesn’t cost much to set up and in some cases it could cost you nothing but your time!

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Get Your Jewellery Website Found With Search Marketing

As I mentioned in my earlier post, there are two types of search marketing. I will now look at these in more depth to show you how you can use these to get traffic to your jewellery website or blog.

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How To Increase Your Website Sales

by Claire Humpherson

As well as designing jewellery and helping to inspire you, I work closely with our web developers at Beads Direct to make sure you get the best website experience possible. I am also Google Analytics Accredited (GAIQ), so I guess I’m a bit of a web geek really! I hope I can pass on a bit of this geeky knowledge to help you increase your online sales

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Should You Set up a Jewellery Website – or a Blog?

by Rena Klingenberg

One of the main things people want when they buy handmade items is a connection with the artist.

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Launching and Maintaining a Successful Facebook Page

by Hilary Pullen

Social media accounts may be free but your time is not, it’s a valuable commodity. In this post I concentrate on launching and maintaining a successful facebook fan page.

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