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Posts from the Selling jewellery Category

How To Blend Jewellery Fashion Trends With Timeless Elegance

Whether you are a jewellery designer for yourself, for your own business or you are simply a hobbyist who enjoys creating handmade gifts for loved ones, you want to ensure that your pieces are on trend. After all you want them to be worn – not tucked away in a jewellery box.

 

It can be difficult for jewellery makers to blend emerging trends with traditional jewellery expectations, as the element of cost often works against the designer. This is especially crucial when running a business – you need to keep costs low whilst maintaining quality and fulfilling the wants of a constantly changing customer base. Striking a happy medium between the high street trends and the stunning simplicity of a jeweller’s window isn’t easy. But, by ensuring that you how to tailor your creations by keeping your eye on the ball, you can maintain a target audience with a lasting interest in your jewellery.

Sticking to recurring seasonal trends will mean that you can come up with unique pieces of jewellery, but with the basic elements to be worn year after year. By adding a person twist to a seasonal favourite, your jewellery will be in hot demand, even during the cool months.

When running a jewellery business it is, of course, essential that your designs are up to date with the latest fashions. You need to stand out from the crowd in this market, so make sure you’re one step ahead of the competition. Don’t make the mistake of jumping into the unknown, and completely overhauling what you make. After all, any established designer maintains a theme. There are very few jewellery designers who actually make a solid profit from coming up with wacky designs, so don’t try and stand out from the crowd for the sake of standing out! You don’t want to end up risking losing the customers you already have because of drastic changes with no real reason behind it.

So, what steps should you take to blend the two elements of fashion and tradition? There are 3 key elements that you should be very wary of when choosing what items you are going to be using – materials, colour and design for your audience.

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Materials

First thing to consider is the type of materials you are going to be using. Identify if items you consider are a little ‘dull’ and see if you can brighten it up. For example, can you use a bejeweled clasp on a bracelet rather than a plain one? It is always good to remember that the questions need to go both ways. Identify if you are going a little ‘OTT’ and how can you add sophistication by removing too much of certain a element – ie. draw attention to the use of beautiful SWAROVSKI crystals, don’t disguise the fact you’ve used them by using too many.

Colour

Secondly, the colours you use are something you need to get right. They are vital in someone choosing to like or dislike your creations at first glance. Of course, there will always be people who have a specific preference, but by sticking to timeless seasonal choices, you can be sure that you’ll maximise the amount of pieces you sell, or how often your makes get worn! PANTONE Trends is the best place to take advice of current and upcoming colour crazes. Many of the largest companies use PANTONE to identify what specific colours they want to incorporate into their designs and forecast where they see their designs evolving and developing throughout the year. They are, by far, the authority on colour.

Design

Lastly, you should make sure that the materials you put down on paper in your initial designs will work together physically. Rose gold and yellow gold, for example, are very tricky to get right when put together and the clash can also put people off. Make sure that you have samples of the beads, metals, stones and gems you plan to use. This is much more cost effective in the long run, rather than hoping your drawn designs that you imagine come out as you were expecting. Be especially wary with precious metals, and get to know their properties, as errors here can cause huge profit losses if you sell on your work. Get an informed knowledge of the materials you are using, including their weights to check compatibility. For example, you should be aware of potentially damaging factors such as using glass beads next to heavy metals on a charm bracelet. This can lead to smashing if the beads move freely. Invest time into learning as much as you can, not only about your craft, but the materials you use within it.

Any great jewellery designer needs to have a creative eye and their own initiative. Without this, the basics cannot be put together in the right ways. By exploring who you want to wear, and what you want your jewellery to convey, you should be able to use your knowledge to pull together truly stunning designs. The most important thing you can remember when designing jewellery is to not stick to creating pieces that appeal to you alone, without the consideration of who may be the person wearing it.

Sit back, relax and smile. Jewellery making is a skill not many people have the patience or skill to learn. So if you do, be proud of all your achievements along the way – even the mistakes.  Everything you do will only make you better at what you love!

Author:  Jaide Lillie. Jaide is the Beads Direct Email and Social Media Manager. She loves pugs, creating charm bracelets and cups of tea. Find her on Facebook and Twitter!

Make Your Creativity Pay | Download The E-Book

Make Your Creativity Pay | Download The E-Book

Author Pete Mosley came to visit us here at Beads Direct to tell us about his new book, ‘Make Your Creativity Pay’.

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Are You Britain’s Next Top Jewellery Designer?

Jewellery Business Week

Are You Britain’s Next Top Jewellery Designer?

Now you’ve learned all about running your own jewellery business, we want to give you a once in a lifetime chance to launch your jewellery making career.

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Jewellery Business Success Stories – Sassie Gems

Jewellery Business Week

Jewellery Business Success Stories – Sassie Gems

by Sarah Cassie

Two years ago I was given the devastating news that at the age of 32 I needed to have a hysterectomy and although this would hopefully be the beginning of the end of years of debilitating abdominal pains, it still felt like my whole world was in the process of being shaken beneath me – I needed something to keep me busy and my mind active from this dreadful news. I’d always had an interest in jewellery and crafts, and this seemed like the ideal hobby to take up for those difficult days that now seemed destine, especially as my doctor had prescribed nothing but total rest for a good six weeks after the operation.

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Jewellery Business Success Stories – Helen Dyer

Jewellery Business Week

Jewellery Business Success Stories – Helen Dyer

by Helen Dyer

Hi, my name is Helen and I have been making jewellery for about three years now. So when my husband got a job at Beads Direct a couple of years ago I was quite excited. Read More

Jewellery Business Success Stories – Pookledo

Jewellery Business Week

Jewellery Business Success Stories – Pookledo

Interview with Sarah Goode

Pookledo is a very original name, where did it come from?

I read in a marketing guide that a good thing to help you be found on the internet is to have a name that is unique, so I made up the name “Pookledo” as no-one else has that name as the word is made up. If you Google for “Pookledo” you just find me!

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Jewellery Business Success Stories – Fungiftsforwrists

Jewellery Business Week

Jewellery Business Success Stories – Fungiftsforwrists

by Janet Sherret

I started out making very simple charm bracelets, to sell on ebay. Read More

Jewellery Business Success Stories – Anna’s Jewellery Designs

Jewellery Business Week

Jewellery Business Success Stories – Anna’s Jewellery Designs

by April Luescher

Anna’s Jewellery Designs – the story so far…

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Teach Your Jewellery Making Skills

Jewellery Business Week

Teach so you can Learn

by Natalia Colman

My original foray into jewellery making was so that I could create my own unique pieces for clients and for the photo shoots that I styled. On one of the worst snowy days the south of England has ever seen, I set off in the direction of Ipswich for a two-day silver clay masterclass. This was to be a 500 mile round trip and my phone was ringing constantly as I travelled, with my friends and family telling me to turn back as there had been so many accidents and roads closed. Still I pressed on, taking many a detour, such was my devotion to getting to this workshop to begin to learn jewellery making and turn my dreams into reality.

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The Value Of Networking

Jewellery Business Week

The Value Networking

by Rick Armstrong, Mentor UK

Even in this technological age word of mouth is still recognised as a very powerful form of advertising and marketing.

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